Our Team

Professional Team

We bring together top-tier professionals from leading global consulting firms and investment banks to deliver boutique services that create value for our clients.

Core Team Members

Our advisory team comes from top-tier institutions like McKinsey, Goldman Sachs, and leading internet companies, with an average of over 10 years of experience.

Liu Jing

Liu Jing

Founder · Investor

Former senior Porsche consultant with 15 years of management consulting experience.

Deep expertise in tech industry brand strategy, having helped leading technology companies achieve brand upgrades and global expansion.

Camille

Camille

Partner · Director of Brand Strategy

10 years of brand consulting experience, specializing in tech brands

Expert in brand positioning and communication strategies for tech companies; led the development of multiple tech brands from 0 to 1.

Guy J.E. Cloutier

Guy J.E. Cloutier

London Partner · Cross-Border M&A

President of Simcoe Group Canada, 12 years of cross-border transaction experience

Focused on cross-border M&A and strategic investments between China and Europe, successfully leading multiple international transactions.

Dennis Foo

Dennis Foo

Director · Growth Strategy

Former top 500 strategist, 20 years of growth experience

Expert in growth strategies and business model optimization for tech companies, helping multiple enterprises achieve rapid growth.

Light and clear

Shallow

Director, Media & Public Relations

Former senior financial journalist with 10 years of PR experience

Expert in managing media relations and crisis communications for tech companies, with a broad network of media resources.

Lily Liu

Lily Liu

Director, Finance & Tax

Finance, 15 years of finance experience

Focused on strategic investments in the technology sector, with deep expertise in capital market operations to drive corporate value growth.

Our Culture

Team Philosophy

Fine

Premium

Small, focused team ensuring every client receives dedicated attention and high-quality service.

Deep

Professional

Deeply rooted in the tech industry, we leverage expert insights to deliver tailored consulting solutions—not generic, one-size-fits-all advice.

Broad

Internationalization

A global perspective spanning Asia and Europe, combining local insights with international resources.

Talk to our consultant

No matter the business challenge, our expert team delivers tailored solutions.

Schedule Consultation